Bengaluru, Apr 3 (PTI): Amusement park operator Wonderla Holidays Limited today unveiled its new brand identity and said it plans to have presence in five cities in the next five years.
The new brand strategy of the company includes new logo, sonic identity and television campaign.
“I think our ambitions are now bigger in terms of where we want to go, we want to be in five cities in the next five years,” Wonderla Holidays Limited Managing Director Arun K Chittilappilly told reporters here.
He said “We are already in three cities. We will soon have our presence in Chennai and we are looking at a Western state, we are looking at Gujarat, Maharashtra and Goa as options, we will announce that as things are finalised.” Wonderla currently owns and operates three amusement parks- one each in Kochi, Bengaluru and Hyderabad respectively and a resort in Bengaluru.
Speaking about an amusement park planned at Chennai, Chittilappilly said “land acquisition is almost getting completed right now, we will probably start the construction of the park in two quarters from now, and we will be able to commission it in two years.”
He also said the company has plans to have resorts in Hyderabad and then in Kochi.
On the new brand identity, company officials said it represents the full potential of Wonderla as a destination for all ages.
Responding to a question, Chittilappilly said the company had seen 30 per cent growth in footfall this year mainly because of Hyderabad.
“It is about 2.6 million people as on March 31,”he added.
Chittilappilly also said that Bengaluru has degrown in terms of footfall, mainly because of price increase, while Kochi has had a marginal increase.
Stating that price increase in Bengaluru was deliberate to match the offerings, he said there are plans to revive footfall in Bengaluru, which is one of their big parks with new ideas, but ruled out any reduction in pricing.PTI KSU RA APR
This is published unedited from the PTI feed.