“The World is Ours!” is the tagline Discovery Channel is running in its newest promo, which, mind you, almost exclusively features only white males.
Needlessly to say, the promo, which released on 28 March, gone viral, as people came on social media to express their dislike over the channel’s lack of inclusivity.
Here’s how the promo goes:
As you may see, the 30-second promo shows about 20 males – all clothed – and one female, who is semi-naked in a forest (from the show, Naked and Afraid), and even she’s on screen for a whole of 0.5 seconds. What many viewers also pointed is that there’s not a single woman scientist to be seen in the video.
‘The World is Ours Too’
In response to the Discovery promo, some women came together and made a video of their own, titled “#ScienceIsForEveryone”. They make a comment on how Discovery chose to pick a skewed representation of science.
The video shows several women taking on many varied vocations in the field of science and otherwise. Watch the video here:
Discovery made a choice about how to represent science.— Sarah McAnulty (@SarahMackAttack) April 4, 2019
We know that the world is, in fact, much bigger than that.
We want to remind you all that #ScienceIsForEveryone@Discovery pic.twitter.com/Zkgip9gxtp
Another scientist, Teagan Wall, who specialises in neuroscience, collated videos of women scientists across different age groups and ethnicity, conducting experiments and talking about their research.
While the Discovery promo faced a lot of backlash online, the #ScienceIsForEveryone video earned itself many fans.
Wow, the only woman in your video celebrating science is semi naked and you show about 20 other male scientists. The world is yours indeed, mostly white men.— Sandhya Ramesh (@sandygrains) April 3, 2019
Viewers pointed that racial diversity was also missing from the video, and that not even the channel’s own women employees found any air time in the promo.
hey Discovery remember me? A woman who worked for you? Just letting you know women like science and exploring and learning too.— Julia Wilde (@Julia_SCI) April 2, 2019
Err. I've been watching discovery since I was a kid, probably watched it more than cartoons... This is horrifically disappointing.— fiendfyre (@fiendfyreIV) April 3, 2019
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