Bengal today would be a reality check to anyone who thinks that West Bengal is all about celebrating Durga Puja.
The festival of Ram Navami, which marks the end of the nine days of fasting and praying, is being celebrated with huge enthusiasm, not just by the Bharatiya Janata Party, but by Trinamool Congress leaders as well.
Call it the Hindutva effect, but West Bengal is immersed in shades of saffron with the TMC attempting to overhaul its image of being a party of minority appeasement politics.
Asansol, the parliamentary constituency of Minister of State for Heavy Industries Babul Supriyo, is among the locations where Ram Navami is not only being celebrated but where the festivities are being led by TMC leaders, including mayor of Asansol, Jitendra Tiwary.
The TMC-ruled Asansol Municipal Corporation had a fortnight ago announced that they are going to lead and celebrate Ram Navami this time in the city.
This, interestingly, comes against the backdrop of the BJP's stunning victory in the Uttar Pradesh assembly polls.
Trinamool Congress, in order to combat the BJP in the upcoming general election in year 2019, seems to be using the Ram Navami pitch to begin revamping its image.
The party is facing a decline in support among the Hindi speaking voters and is trying to restore its lost ground in Bengal.
Posters wishing people on the occasion of Ram Navami and featuring the image of Chief Minister Mamata Banerjee went up across Kolkata on the eve of the festival.
For the first time, a Ram Navami themed tableau was also taken out in Asansol. The tableau was flagged off by Asansol mayor Jitendra Tiwary.
The entire city of Asansol has been lit up with colourful lights and everywhere the Ram Navami song is being played.
Tiwary said, "Ram Navami is celebrated every year and this year too we are celebrating it. We feel proud of being Hindu and we will celebrate the festival on a bigger scale in years to come."
The Vishva Hindu Parishad meanwhile says the TMC may try to eye the general election with the Ram Navami, but the party would not succeed.
(Inputs from Anil Giri in Asansol)