Volkswagen T-Roc Sold Out In India Within Three Months Of Launch

Punith Bharadwaj

The Volkswagen T-Roc was launched in the Indian market during March this year. The SUV retails at a starting price of Rs 19.99 lakh, ex-showroom (India). The company imported 1,000 units into the Indian market for the first batch.

According to Autocar India, all 1000 units have been sold out within just three months of its launch in the country. The SUV went on sale just before the nation-wide lockdown due to the ongoing Covid-19 came into effect. However, this does not seems to have affected the sales of the T-Roc as all the units have been sold out.

Volkswagen is importing the T-Roc SUV as (CBUs) Completely Built Units taking advantage of the new import rules in the country. Indian import rules now dictate that companies can import 2,500 vehicles via the CKD and CBU channels per year, without the need for homologation. However, all vehicles imported into the country have to meet International Automotive Standards.

The result is lesser import taxes and duties, enabling manufactures to price them competitively in comparison to the rather hefty price tags that included import charges applied to vehicles arriving via the CBU route. This is also the reason for the T-Roc's attractive introductory pricing announced at the time of launch.

The company also plans to locally assemble the T-Roc in the Indian market, this will help the company to bring the price down by a substantial margin due to the lesser import tax attracted for bringing the SUV via (CKD) Completely Knock Down route. The company will assemble the T-Roc at their Aurangabad facility.

Speaking about the Volkswagen T-Roc, it features a modern design language with bold shoulder lines making for an aggressive stance. Other exterior features include LED projector headlamps with integrated DRLs, LED cornering lights and fog lamps, 17-inch alloy wheels, flared wheel arches, LED taillights, faux skid plates and a roof-mounted spoiler; among others.

On the Inside, the new Volkswagen T-Roc comes equipped with an eight-inch touchscreen infotainment system that supports Android Auto and AppleCarPlay, and a 10.25-inch 'virtual cockpit' digital instrument cluster. Other features include leather upholstery, a panoramic sunroof, dual-tone alloy wheels, automatic climate control, ambient lighting, push-button start/stop, multiple airbags, ABS with EBD, tyre pressure monitoring system and more.

The new Volkswagen T-Roc offered with a single engine and transmission option. It is powered by a 1.5-litre TSI petrol engine that produces 148bhp and 240Nm of torque. The engine comes mated to a seven-speed DSG automatic transmission unit as standard. Volkswagen claims that the T-Roc can accelerate from 0 to 100km/h in 8.4 seconds and continue to reach a top speed of 205km/h.

The Volkswagen T-Roc rivals the Kia Seltos, the Jeep Compass, the Hyundai Creta, the MG Hector and the recently launched Skoda Karoq in the Indian market. While most of its rivals offer a diesel and petrol powertrain options as compared to T-Roc's single engine and transmission option.

In related news, the company will be bringing back the five-seater version of the Tiguan model in the Indian market. Volkswagen discontinued the standard Tiguan earlier this year and replaced it with a seven-seater model called Tiguan AllSpace. However, according to the latest reports, the company is expected to re-launch the Tiguan standard model in the Indian market sometime during the next year here are more details.

Thoughts About The Volkswagen T-Roc Getting Sold Out In India Within Three Months Of Launch

The German automaker has enjoyed the success of its newly launched SUV in the Indian market. The company has sold out its first batch of imports and plans to offer the SUV with a more affordable option in the near future. Bringing the T-Roc via CKD to the Indian market will help the brand to either bring the price down or maintain the introductory pricing.

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