Ravinder Takkar, CEO of Vodafone Idea says Vodafone and Idea are among the top telecom brands. The new merged company will be known as 'Vi'. This will be a single brand identity for both Vodafone and Idea. Vi is the largest telecom integration in the world. The network has 5GR protection and they have also started trials. The companies have rebranded themselves. They have grown from being network providers to now a platform for digital society.
The new company emphasises the vision of connected India. Chairman of Aditya Birla Group, Kumar Mangalam Birla calls the new brand dynamic, vibrant and colourful. It is designed for the digital world. This new brand will be available to all the Indians virtually.