Viral Amul Cartoon Taking a Dig at The Gandhis Is Photoshopped

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An Amul billboard taking a dig at Congress President Rahul Gandhi and Congress Secretary Priyanka Gandhi is viral on social media. The billboard reads: “ नाना ने खाया, दादी ने खाया ,पापा ने खाया, मम्मी ने खाया, आओ बहना तुम भी खा लो, जीजू को भी यहाँ बुला लो”

(Translation: Grandfather ate, grandmother ate, father ate, mother ate, come sister you also eat, call brother-in-law as well)

The text in the billboard accuses the Gandhi family of corruption in a subtle manner.

The image of billboard is viral on social media.

Several social media users shared the viral billboard on Twitter.

The Quint also received a query about the claims made about the same video via our WhatsApp helpline.

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The claims made about the viral billboard are false. It is a doctored image and Amul never issued such an ad campaign that made these claims.


While we were tracking tweets regarding the viral billboard on TweetDeck, a dashboard application for management of Twitter accounts, we found that the official Twitter account of Amul’s Customer Care had replied to one of the Twitter users. The Customer Care team from Amul wrote that the viral billboard is fake and further shared the original ad.

The dairy brand had actually shared the original topical in January to celebrate the occasion of Priyanka Gandhi’s entrance into active politics. The topical read, ‘Family Stree’ owing to her legacy in the field of politics as her grandmother Indira Gandhi and father Rajiv Gandhi have been the prime minister of the country, reported The Indian Express. The topical further showed how brother-sister duo Rahul Gandhi and Priyanka Gandhi toasted with bread and butter.

A senior executive of daCunha Communications told The Quint that the topical was not issued by the company and has been photoshopped.

Sylvester daCunha started the Amul campaign in 1966. Presently, his venture daCunha Communications is led by his son Rahul daCunha, creative director of the company who is driving the Amul campaign.

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