It took a Diwali special from Kollywood star Vijay to make Rahul Gandhi write to Prime Minister Narendra Modi in Tamil.
You heard that right. Take a look.
மெர்சல் பட விவகாரத்தில் தலையிட்டு தமிழின் தன்மானத்தை மதிப்பு-இறக்கச்செய்யாதீர்கள் #Mersal- Office of RG (@OfficeOfRG) October 21, 2017
So what does it all mean?
If you know what Rahul Gandhi tweeted about Mersal earlier today, there isn't much that's new.
"Modiji, cinema is a deep expression of the Tamil language and culture. Don't make Tamil lose its self-respect by getting involved in the Mersal issue," the tweets above read.
The only thing that's different in the English tweet is the expression "demon-etise Tamil pride." It has been replaced by "lose its respect" in the Tamil version.
Mr. Modi, Cinema is a deep expression of Tamil culture and language. Don't try to demon-etise Tamil pride by interfering in Mersal- Office of RG (@OfficeOfRG) October 21, 2017
But why is the vice-president of India's main Opposition party telling the Prime Minister what to do (or not to do) about a Kollywood movie?
To understand that, we need to go back to Thursday, the day on which Mersal was released. That's when the Tamil Nadu BJP's president said some scenes showed GST and the Digital India scheme in a bad light. What's more, she wanted cuts to be made in the film.
A war of words followed. The DMK's spokesperson said BJP leaders were under the impression they were in North Korea, "where every scene of every movie must have the approval of (the) Supreme Leader."
Kamal Haasan backed Vijay. So did 'Ilayathalapathy's' father, the filmmaker SA Chandrasekar. Both artists pointed to the fact that the Censor Board had already cleared the film.
But on Saturday, Mersal producer Murali Ramaswamy said BJP leaders had been given an explanation. "If needed, we are ready to remove the scenes that are misleading," he said.
Meanwhile, the scene in which Vijay's character criticises compares India's GST with Singapore's, went viral.
WATCH | Official teaser trailer of Vijay's Mersal (Video courtesy: Sony Music India/YouTube)