The tourism players of Valley welcomed and appreciated the government decision to lift advisory on tourists. "It is a great decision, as our business was affected, this move will boost our business once again," said a hotel manager. Jammu and Kashmir Governor, Satya Pal Malik decided to lift the ban on tourism in the UT. Government has decided to lift the advisory from 10th of October aimed to attract tourists once again towards Kashmir. Governor Malik directed officials to lift the Home Department's advisory, issued before the abrogation of Article 370 in August, asking tourists to leave the Valley due to terror threat.