With the increasing awareness about people's beauty and health, product development in these industries is receiving great attention. Tokyo Big Sight hosted its fifth Health and Beauty Goods Expo, where a wide range of state-of-the-art health and beauty appliances were exhibited. Each booth was filled with a variety of exciting latest goods. In one booth, a new type of hydrogen beauty machine was exhibited. Presently, there has been a growing interest about health and beauty methods in Japan that incorporate hydrogen, and its research is also actively being carried out at many universities and institutions. The latest equipment helping in teeth whitening was on display at one of the booths. The main concept of the product is that it is compact and can be used by anyone, rather than the equipment used by a dedicated dentist. The passion among Japanese companies to create better products is encouraging the entry of new products in the market. While beauty and health appliances have become the necessary daily tools for people, the consumer expectation from such products is growing. Technological development of Japan is supporting people's health and beauty and is adding more colors to their daily life.