Union Minister for Jal Shakti Gajendra Singh Shekhawat flagged off the rafting expedition called "Ganga Aamantran Abhiyan" or Ganga Calling Campaign', which has been organized by the National Mission for Clean Ganga. The month long river rafting expedition between Devprayag in Uttarahand and Ganga Sagar in West Bengal is to create awareness on water conservation. On the occasion, the minister distributed awards to students of various schools for their contribution towards spreading awareness about cleanliness at the Ganga ghats. The minister also accompanied the rafting team from Devprayag to Rishikesh. The Ganga Aamantran Abhiyan will cover the five Ganga basin states- Uttarakhand, Uttar Pradesh, Jharkhand, Bihar and West Bengal. It will have stops at five spots including Rishikesh, Haridwar, Kanpur, Allahabad, Varanasi, Patna, Sonepur and Kolkata. This will mark the first-ever effort by the National Mission for Clean Ganga to raft across the entire River. It will also be the longest-ever social campaign implemented in form of an adventure sport to spread the key message of river rejuvenation and water conservation on a massive scale.