BIC CAMERA is one of Japan's leading consumer electronics retailers. BICQLO the flagship store of BIC CAMERA is located in Shinjuku Ward which is one of the busiest districts in Tokyo Metropolitan. BICQLO has a dedicated tax exemption register dedicated to foreign tourists. To celebrate the 35th Anniversary of G-Shock, the Shock the World Premium event was held at the famous Theater at Madison Square Garden in New York. The G-Shock became popular in the United States first. The creator of the first G-Shock, Kikuo Ibe, and other guest speakers appeared at the press conference. The latest G-Shock using sapphire crystal was put on display to an excited audience, too. Even the time passes, the charm of "unbreakable" G-shock continues to shine.