Bollywood actor Nawazuddin Siddiqui at IIFA event appreciated the team's effort in giving content driven films a strong platform. Talking at the event the actor said, "It's a good thing that IIFA is also giving a strong platform to content driven films. I do not want to make any kind of comparison." The actor seemed happily surprised to know that he has a strong fan base in China. He said that he wishes to visit China sometimes as Indian films have been doing well commercially in the neighbouring country.