Rajouri (J&K), Sept 26 (ANI): In a bid to help marginal farmers, a fruit and vegetable market opened in Phalyana area of Rajouri district to facilitate direct marketing. It is believed that the opening of this market will help the farmers reeling under poverty by providing them a place to sell their produce hassle-free and get the desired price. “We are hopeful that it will help the fruit and vegetable farmers to get a good price for their produce. Also from now onwards, we no more have to get some of the vegetables from Jammu or Pathankot as the local farmers will now come here to sell the same," said Mansoor Hussain, a trader. “It is expected that the opening of the market will also create employment opportunities as not only the growers even the transporters will get more work from now on. We are thankful to the government for this initiative,” said Sikander Mehmood, Assistant Director, Rajouri fruit and vegetable mandi.