As incomes grow, men and women alike are ready to shell out big bucks to achieve the desired look. The result - cosmetic surgery is witnessing a boom and it has seen tremendous growth in the past 5 years. According to an international survey conducted by the International Society of Aesthetic Plastic Surgery (ISAPS), India has been ranked fourth with 894,700 surgical and non-surgical cosmetic procedures. It has achieved the highest growth rate both in value and volume term amongst major countries. The trend that started with celebrities to look perfect on screen is now within the reach of many. And the way things are going the sector is headed for good times ahead.