The World Baloch Organisation (WBO) has launched an advertising campaign on London billboards to highlight Pakistan's human rights abuses in Balochistan. Despite attempts by the Pakistan government and Transport for London to censor the advertising campaign, the billboard advertising campaign is going ahead on roadsides all over London. The WBO has added new messages to its #FreeBalochistan billboard campaign in London, that read, "Raise your voice against Human rights abuses in Balochistan". The campaign is on going wide across London and aims to catch the attention of people, highlighting Pakistan's war crimes and human rights abuses in occupied Balochistan. The WBO has repeatedly urged the International community to hold Pakistan accountable for its crimes against humanity in Balochistan, including enforced disappearances, extra-judicial killings and torture.