A five-day cultural festival, organised jointly by Jammu and Kashmir Academy of Art, Culture and Languages, and the North Zone Cultural Centre (NZCC), Patiala, started in Jammu and Kashmir. The event will take place at different parts of the valley. The festival consists of musical programmes and poetic symposium featuring renowned artistes from Kashmir and neighbouring states. He added the aim of holding this festival is to promote the culture and traditions of the valley to attract tourists and aware the future generations about it. Artists performing on stage also seemed delighted with the response.