A video of Bharatiya Janata Party president JP Nadda, campaigning for the saffron party in West Bengal, has gone viral on social media platforms.
In the video, Nadda is taking a leaf out of 'Pawri Ho Rahi Hai' trend which has taken the Internet by storm.
"Ye Bengal ki prabuddh janata hai, ye hum log hai; aur Bengal mein parivartan is tayyari ho rahi hai (This is the enlightened public of Bengal. This is us. And the Bengal is gearing up for the change)," he said while addressing a rally in poll-bound West Bengal.
The BJP is leaving no stone unturned to defeat the ruling Trinamool Congress and West Bengal Chief Minister Mamata Banerjee in the state. The rhetoric so far in the election campaign has been mostly nasty and crass, but this kind of sprightly sloganeering to take a dig at opponents by Nadda is like a whiff of fresh air: it elevates the level of political discourse, proving that it is possible to successfully use humour as a tool and not abuse your opponents in the thick of campaigning.
'Pawri Ho Rahi Hai' trend was triggered by Dananeer Mobeen, a social media influencer from Pakistan, in a video which has since become a worldwide rage.
Prominent celebrities too have joined the chorus and released their own versions of the trend.