United Colors Benetton slammed by French NGO for featuring photograph of migrants in advertisement

Agence France-Presse
French charity SOS Mediterranee condemned the usage its of a photograph of migrants being rescued at sea by clothing giant Benetton in an advertisement and dissociates itself from this campaign

Marseille (France): French NGO SOS Mediterranee has lashed out at clothing giant Benetton over an advertising campaign featuring a photograph of migrants being rescued at sea. "SOS Mediterranee fully dissociates itself from this campaign which displays a picture taken while our teams were rescuing people in distress at sea on 9 June," it said on Wednesday on Twitter.

The picture€" published online and in newspapers, according to the NGO €" showed migrants in a dinghy wearing red life vests with the logo "United Colors of Benetton" at the bottom. The "dignity of survivors must be respected at all times," said SOS Mediterannee. "The human tragedy at stake in the Mediterranean must never be used for any commercial purposes. SOS Mediterranee does not give its consent for any commercial use of its pictures" it added.

Benetton published two publicity photographs on its Twitter account featuring migrants, one credited to SOS Mediterannee and another to the Italian news agency ANSA.

A ship operated by SOS Mediterannee, the Aquarius, rescued 630 migrants in the Mediterranean last week. The vessel was caught in a major row after Italy's populist government refused to allow the migrants to disembark.

The migrants, among them scores of children, were eventually taken to Spain.

Italian group Benetton, which posted the largest loss in its history of ‚¬180 million ($210 million) for 2017, has been criticised in the past for its shock publicity campaigns. Campaigns showing an AIDS patient, a black woman breastfeeding a white child and even former Pope Benedict kissing a senior Egyptian imam have all sparked controversy.

Also See: Italy summons French ambassador due to diplomatic spat over handling of Aquarius ship carrying migrants

Sea convoy with migrants rescued from Mediterranean Sea reaches Spain as migration debate hots up in Europe

Paris govt criticises Corsica's move to offer port to stranded ship 'Aquarius' carrying 629 migrants

Read more on World by Firstpost.