UK Off to university Retail Report, 2019 - Retailers in Prime Position to Provide Guidance & Direction to Generate Sales as Shoppers Uncertain of what to Purchase for University -

The "Off to university in the UK - 2019" report has been added to's offering.


The Retail Off to University 2019 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and returning back to university, analysing the market, the major players, the main trends and consumer attitudes.


  • Understanding consumer values regarding sustainability is paramount for retailers as social awareness and transparency regarding sustainability within retail has led to the rise of recycling.
  • Shoppers are becoming increasingly uncertain of what to purchase for university. As a result, retailers are in prime position to provide guidance and direction to generate sales and increase off to uni spend.
  • With a 7.9% rise in non-EU university applicants from 2018, and a 1.1% decline in UK applicants, there is an ever increasing opportunity for retailers to target shoppers who are likely to have a limited experience of shopping in the UK.

Reasons to buy

  • Use our in-depth consumer insight to learn which off to university categories are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis to understand which retailers are leading in certain off to university categories.

Key Topics Covered:


  • Student shopping goes sustainable as social consciousness is on the rise
  • Non-EU applicants give retailers new target market
  • Digital learning prompts major category shift
  • Trend insight - stores
  • Trend insight - online


  • Key findings
  • Who off to university items were bought for
  • Promotions and offers
  • Off to university spending
  • Off to university statements
  • Net agreement by shopper type
  • Off to university statements about buying food


  • Key findings
  • Retailer selection
  • Channel usage
  • Channel usage conversion rates
  • Device usage
  • Store type
  • Fulfilment
  • Buying dynamics
  • Purchase timing

Companies Mentioned

  • Wilko
  • John Lewis & Partners
  • Debenhams
  • Home Bargains
  • IKEA
  • Tesco
  • Amazon
  • Argos
  • Primark
  • Dunelm
  • TK Maxx
  • B&M
  • ASDA
  • Homebase
  • Aldi
  • Sainsbury's
  • Morrisons
  • Poundland
  • Boots
  • Superdrug
  • The Body Shop
  • Lush
  • Dixons Carphone
  • eBay
  • Lidl
  • Apple
  • H&M
  • New Look
  • ASOS
  • Zara
  • JD Sports
  • Topshop
  • Topman
  • Urban Outfitters
  • WH Smith
  • The Works
  • Paperchase
  • Waterstones
  • Office Depot
  • GAME
  • HMV
  • Robert Dyas
  • The Perfume Shop

For more information about this report visit

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Laura Wood, Senior Press Manager
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