Uber Comes Under Criticisms For Being Sexist, Apologises After Social Media Outrage

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Uber Comes Under Criticisms For Being Sexist, Apologises After Social Media Outrage

Following Uber's promotional message, the company was accused of promoting sexism.

App-based taxi service, Uber has apologised for its sexist promotional tweet in Bengaluru on ‘Wife Appreciation Day’. Uber had sent a message on Sunday for UberEATS, telling husbands to let their wives take a day off from kitchen and order food using their code. The promotional message immediately went viral with social media users from around the world calling it ‘sexist’. Uber’s message read, “Dear husbands, a gentle reminder – today is Wife Appreciation Day, Order on UberEATS and let your wife take a day off from the kitchen.” UberEATS is the company’s food delivery platform which was launched in the city a month ago.


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The company was accused of promoting sexism following which Uber’s chief brand ambassador, Bozoma Saint John tweeted saying that it was “completely unacceptable” and “will be taken care”. After a Twitter user notified John, he took to the social media saying, “Oh hell no. This is completely unacceptable. Will take care of this.” Uber later apologised for the “totally inappropriate” message and said the message has been removed from the app.

Here is how Twitter reacted to Uber’s promotional message:

After which Bozoma Saint John replied on Twitter:

In the past too, Uber has come under criticism for various reasons including sexual assault. The company had fired 20 people after investigations into claims of sexual harassment after an ex-employee, Susan J Fowler, blew the whistle. Uber’s founder, Travis Kalanick who described Fowler’s experiences as “abhorrent” also left the company earlier this year.