The battle for Bengal continues to intensify as the Trinamool Congress is all set to launch its fourth and final poll campaign, which will portray Mamata Banerjee as the daughter of Bengal. In a bid to counter BJP's challenge, TMC will focus on the Bengali sentiments and the Bengali culture. The fresh campaign will aim to target female voters, specifically planking up the Bengali sentiment. The last minute preparations are currently underway at the Trinamool Congress' headquarters. The pitch will be launched by senior leaders of the TMC party. Both the TMC and the Bhartiya Janata Party have tried to invoke the Bengali culture and have been focusing on it as a part of their strategy. TMC also attacked the BJP with the outsider jibe, following which the BJP has been trying best to have a strong foothold in the state.