Tiller Civic Engagement Survey Finds: When It Comes to Electing a President, Character Still Counts

·3-min read

Trump Proclaims National Character Counts Week, But Biden More Often Seen as Walking the Walk:

  • At Least 7 in 10 Americans Strongly Agree That It Is Important for a POTUS to Tell the Truth, Respect the Military, Have a Strong Vision, Treat Others with Respect

  • Biden Outpolls Trump on Treating Others with Respect (48% to 26%), Telling the Truth (42% to 28%), and Listening to Others/Taking Advice (47% to 28%)

  • Trump Deemed More Prepared to Make Unpopular Decisions (45% to 31%)

Across Gender and Party Lines, Americans Are Increasingly Frustrated . . .

  • 87% Say Political Climate Would Improve If We Spent More Time Helping Others

  • 81% More Frustrated About the State of the Union than They Were Four Years Ago

  • 75% Say It Is Hard to Know What’s Best for the Country

. . . But Responsible and Engaged

  • 90% Say Doing Small Things Regularly as Important as Formal, Organized Efforts

  • Most Say They Are At Least Somewhat Engaged in Social/Civic Activities

  • Among the Very Engaged, 75% Plan to Be Even More Engaged If Their Candidate Wins

  • 70% Would Pay 10% More in Taxes If It Meant Eliminating Poverty and Hunger in U.S.

Percentage-wise, Election Could See Largest Turnout Since 1900: 9% Had Already Voted, 59% Said They Were Very Likely to Vote, 16% Somewhat Likely

To Vaccinate or Not to Vaccinate? Who Will We Turn to For Advice?

  • Family Physician (47%), CDC/Medical Authorities (40%) Cited as First or Second Most Trusted Source of Expertise on Vaccinations

  • The Media (50%) and President Trump (41%) Cited as Least Reliable Sources of Guidance

When it comes to electing a president, character clearly still counts.

Americans strongly value a candidate’s truthfulness, respect for the military, having a vision for the country, and treating others with respect, according to the results of the Tiller Civic Engagement Survey, released here today by Tiller, LLC, a leading advocacy marketing consultancy. Those values were consistently expressed across both gender and party lines.

In terms of most character attributes, Democratic candidate for president and former vice president Joseph Biden outpolled the Republican candidate and incumbent President Donald Trump, with roughly the same double-digit lead that many national polls were showing in early October relative to the general election.

The 2020 Tiller Civic Engagement Survey was designed to generate insights into Americans' attitudes and behaviors relative to personal values and social and civic engagement. It was conducted from October 5 to October 7, 2020 by ENGINE Insights among a sample of 1,004 adults 18 years of age and older as part of its online CARAVAN omnibus study, which is conducted three times a week among a demographically representative U.S. sample of adults. Completed interviews are weighted by five variables: age, sex, geographic region, race and education to ensure reliable and accurate representation of the total U.S. population. The margin of error for a sample size of 1,004 adults is +/- 3 percentage points at a 95% confidence level.

The full press release is available here.

View source version on businesswire.com: https://www.businesswire.com/news/home/20201019005578/en/


Rob Densen | rdensen@tillerllc.com
Jim Marren | jmarren@tillerllc.com
(212) 358-8515