The National Mission for Clean Ganga (NMCG) is gearing up to organise three-day 'Ganga Utsav 2020' on virtual platforms from Monday. Ganga Utsav 2020 is a cultural and educational festival to celebrate the glory of holy river Ganga. The aim is to connect masses to the cause of river rejuvenation and sensitive them about ecological issues through conversations and entertainment. On 4th November 2008, Ganga was declared "National River". Since 2016, every year the National Mission for Clean Ganga has been celebrating Ganga Utsav on November 4, with an objective to promote stakeholder engagement and ensure public participation under the aegis of Ganga Knowledge Center. The Director General of NMCG, Rajiv Ranjan Mishra said this year's Utsav will be a fun-filled occasion with variety of events which includes storytelling, folklores, dialogues with eminent personalities, quizzes, displaying traditional artforms, dance and music performance by renowned artists, photo galleries, exhibitions and much more.