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The Ordinary has fast become one of our go-to skincare brands, which is often praised for its simplistic ingredients that combat a variety of skin concerns.
The brand is now hoping to stand out from the crowd for another reason.
With big shopping events coming up, such as Black Friday, Cyber Monday and the Boxing Day sales, shoppers may be tempted to buy products they don’t really want, just so they don’t miss out on a bargain.
Last year the brand closed its stores and website on Black Friday, and this year it will be doing the same as part of a Knowvember campaign. The Ordinary has also launched a huge sale, with 23% off everything for the whole month of November, (not just 24 hours), to allow customers the time to think before making any purchases.
Bye-bye Black Friday. Hello KNOWvember. Last November, we asked you to shop slowly. 🐢 We said that skincare purchases should be based on education, not impulse because we value conscious consumption. For us, Black Friday no longer felt like a people or planet-friendly event, and so we closed our stores and website for a moment of nothingness. We did, however, still want to bring you a saving. And so, we did something we had never done before by offering 23% off every product for the entire month. Starting today, that 23% saving is back, but with a commitment to share daily educational content for the entire month, which we have named KNOWvember—a mindful month of education, research, reflection, and consideration. 🔬🤔 For a preview of what to expect this month, please visit the link in our bio or DECIEM.com/Knowvember 📚 Hyper-consumerism remains one of the biggest threats to the planet, and we know that an urgent change in how humans produce and consume products is required. The UN communicated that “according to latest projections, the global population could grow to around 8.5 billion in 2030, 9.7 billion in 2050. The equivalent of almost three planets could be required to provide the natural resources needed to sustain current lifestyles.” (UN.org). On November 27th—formerly known as Black Friday—we will be pressing pause. Our stores and website will be closed, once again, for a moment of nothingness. We hope KNOWvember and our month-long discount will empower you with the resources required to buy less, but better. Enjoy, and please remember to shop slowly :-)
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As part of the Knowvember campaign Deciem has launched a five-part series, called Skintellectuals, in which beauty experts will discuss skin concerns.
The sale launched on 1 November, and will come to an end on 30 November, which is just days after Black Friday sale on 27 November.
The Ordinary’s sale spans across cleansers, retinoids, vitamin C products, acids, suncare and haircare products.
While some may be looking for hydrating moisturisers, others may be in need of exfoliating BHAs or AHAs to help unclog blocked pores, which are often the cause for breakouts and spots. The Skintellectuals series should help you decide which types of products you would like to try.
All products are vegan, cruelty free, alcohol free and silicone free.
Shop the 6 top-rated products in The Ordinary sale
AHA 30% + BHA 2% Peeling Solution | £4.85 (Was £6.30)
The Peeling Solution is a lightweight exfoliating formula that contains AHA, as well as BHA, hyaluronic acid and vitamin B5, which work to leave the skin smoother and brighter, while also reducing the appearance of fine lines and wrinkles.
It has received glowing reviews from shoppers: “Can’t believe how effective this is. Best peel I’ve ever used.”
Niacinamide 10% + Zinc 1% | £3.85 (Was £5)
The Ordinary’s Niacinamide 10% + Zinc 1% has been created to reduce the appearance of blemishes, and target congestion, so it is ideal for those who are prone to breakouts.
One happy shopper shared: “Absolutely love this product it has helped my skin and reduced oiliness as well. My skin is changing and starting to look amazing and clear.”
Buffet | £9.78 (Was £12.70)
The Buffet serum is a top-rated product from The Ordinary, which targets signs of ageing. It contains 11 amino acids and hyaluronic acid complexes and it has received an average of 8.3 out of 10 stars.
One shopper wrote: “This stuff is the BOMB.. talk about a serum that smooths the face, doesn't make me breakout, and leaves me with a dewy glow all day.”
Caffeine Solution 5% + EGCG | £4.47 (Was £5.80)
This solution contains a high concentration of caffeine, which helps to reduce puffiness and dark under eye circles. It has also been claimed to reduce the appearance of cellulite on the body too.
It has received positive reviews from shoppers, as one wrote: “I'd say a 50% improvement in circles and 100% improvement in puffiness.”
Vitamin C Suspension 23% + HA Spheres 2% | £3.77 Was £4.90)
Similar to the Buffet, the Vitamin C Suspension works to reduce the appearance of fine lines, wrinkles and other signs of ageing. The antioxidant also brightens the skin for a more radiant complexion.
“Wonderful well priced product that has brightened my skin, evened out skin tone and helped hyperpigmentation”, shared one shopper.
Multi-Peptide Serum for Hair Density | £12.17 (Was £15.80)
For those who are looking to give their hair a bit of TLC, The Ordinary’s Multi-Peptide Serum for Hair Density is for you. It has been created to help the hair look thicker, fuller and healthier.
One shopper wrote: “I have used this serum for one full year and my hair is noticeably fuller and shinier than before. The strands do appear to be a bit thicker possible due to a healthier scalp.”
Watch: How to apply make-up to dry skin