Tesco's virtual fitting room on Facebook to let you 'try before you buy'

London, Feb 29 (ANI): A British multinational general merchandise retailer is using a technology that allows people to create 3D digital versions of themselves from a photograph uploaded on to its F and F virtual fitting room page.

The six to eight-week trial, launching tomorrow on its Facebook page Clothing at Tesco, could spell an end to the days of queuing for fitting rooms, as well as having to return clothes that do not fit because people do not want to try them on or cannot decide if they are too long, too short, too big or too loose.

Tesco recently said that it is the first retailer to use the technology, and has teamed up with London-based digital start-up agency Metail, which developed and patented the 3D fitting room technology.

To use the free service, people can upload two photos, or enter their body measurements and a photo of their face, and the F and F fitting room will create a virtual body then suggest sizes based on the details.

People can even try various hairstyles and can also share their favourite outfits with selected friends on Facebook for feedback.

To use the free service, people can upload two photos, or enter their body measurements and a photo of their face, and the F and F fitting room will create a virtual body then suggest sizes based on the details

"Although there has been talk about 'virtual fitting rooms' before, until now the technology has not been able to combine styling, accurate fit and size based on people's specific measurements," the Daily Mail quoted Emily Shamma, director of Tesco Clothing Online as saying.

"Shopping with your virtual self helps you to see what dress might suit you best, what top goes with those skinny jeans or how a jacket might look with a particular skirt.

"It is also quick and easy to use, particularly for customers who don't have the time or dislike having to trek around the shops," Shamma said.

According to Tesco, customers will be able to choose from a selection of 50 new season items, and a further 10 garments will be added each week during the trial

"Customers simply upload two photos, or if preferred, enter their body measurements and a photo of their face. In just a few minutes the F and F fitting room creates your very own virtual body to look exactly like you and then suggests sizes based on the details submitted," she said.

If people like what they try on, they can add it to their basket and buy it on the Tesco clothing website. (ANI)