Tanishq New Ad on 'Crackerless' Diwali Taken Down After Facing Social Media Flak? Unimpressed Netizens Trend #BoycottTanishq Once Again

Team Latestly
·3-min read

Nothing seems to be going in the right direction for jewellery brand Tanishq especially with their Diwali campaign. After their Ekatvam ad on interfaith wedding had to be taken down just last month, their latest ad on celebrating Diwali also has not gone down well with section of the people online. Their new ad features Neena Gupta, Sayani Gupta, Alaya F and Nimrat Kaur four of them discussing how they wish to celebrate this Diwali. But while talking about it, Sayani Gupta has advocated for a crackerless Diwali, which has not been taken well by the audience. Calls to #BoycottTanishq are once again trending on social media. And looks like Tanishq has taken it down already, as the tweet has now been deleted. Tanishq Ad Row: 5 Beautiful Interfaith Ads Which Sailed Through the Pressures of Toxic Social Media Trolls And Didn't Face The Axe Like Tanishq.

Also Read | Firecracker Ban Orders Across India on Diwali 2020: From NGT Directives for Delhi NCR to Fixed Timings in Haryana, Karnataka, Here’s All About Rules in Different States

The new commercial of Tanishq ad was shared by the official account on Twitter yesterday. The ad shows Sayani Gupta, Alaya F, Neena Gupta and Nimrat Kaur talking about how they will be celebrating Diwali this year, amid the pandemic. While elaborating on what Diwali means to them, Sayani Gupta's statements have come across as 'preachy' to some. She says, "I am hoping to be able to meet my mum after really long. Definitely no firecrackers, I don't think anyone should light any firecrackers." Users have looked at it as a way to teach them how they should be celebrating the festival. While some states have imposed a firecracker ban amidst this COVID-19 situation, this ad has not been looked at too well.

Check Some Tweets on Tanishq's Latest Ad:

Also Read | Dhanteras 2020 Dos and Don'ts: From Buying Dhaniya Seeds to Not Lending Money on Dhanatrayodashi, Rituals That Will Bring in Good Luck and Prosperity in Your Life This Diwali

Tanishq Fire Your Ad Team


Not a Diwali Ad


Let People Decide


Use Wisdom Wisely


Here's The Controversial Ad Clip:

The ad seems to have been taken down as the tweet appears deleted. In case, you want to see the whole ad. Here's another video by user:

While some section of the audience think it is not wise to call out to ad makers. They pointed out that it would be the actresses' opinion and should not be taken personally. Others believe that festivals should not be a time for giving out social messages and that people should enjoy how they want to. But whatever the celebration, it is important to celebrate festivals responsibly.