Swachh Bharat Abhiyaan: Top 8 Celebrities Who Support Narendra Modi’s Cleanliness Campaign
Prime Minister Narendra Modi launched Swachh Bharat Abhiyaan on October 2, 2014, to raise awareness about cleanliness. He inaugurated the initiative wielding a broom, cleaning the Mandir Marg Police Station encouraging his fellow citizens to take it forward. The initiative was launched on Mahatma Gandhi’s birth anniversary to create awareness among people about the link between sanitation and public health. Inviting people from all fields to join him in the national movement, Modi had said, “A clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth anniversary in 2019.”
In the last three years, several top celebrities of the country have joined the PM’s pet project promoting the cleanliness mission. The country’s biggest cleanliness drive is a Rs 62,000 crore project. Recently, Modi sent personalised letters to opinion makers, celebrities, prominent industrialists, sportspersons, film stars, inter-faith leaders to support his ‘Swachhata Hi Seva’ movement, saying it is the noblest service. Notably, Congress MP Shashi Tharoor also lauded PM’s initiative that garnered criticism. Here is a list of some of the celebrities who support the cleanliness drive launched by Narendra Modi:
1. Aamir Khan
Praising Swachh Bharat Abhiyaan as a great move, Aamir Khan also lent his support to the mission. He was also a part of the launch event in Delhi and had said that ‘Clean India’ is a campaign every Indian should be proud of. He had also said that he will be happy if he is made the brand ambassador of the drive.
2. Amitabh Bachchan
Bollywood icon Amitabh Bachchan has shown tremendous support to Swachh Bharat Abhiyaan in the past. He also took up broom showing his support for the campaign. After Modi thanked him for his move, Amitabh Bachchan expressed his gratitude and thanked the Prime Minister for acknowledging his contribution to ‘Swachh Bharat Abhiyaan’.
3. Anushka Sharma
After Modi sent invites to celebrities to join the cleanliness drive, Anushka Sharma took to Twitter saying that she will be honoured to be a part of the “noble initiative”. Sharing her thoughts on Twitter, she wrote, “I am honoured to be a part of #SwachhBharat campaign and will do my best for the noble initiative of #SwachhataHiSeva.”
4. Salman Khan
Salman Khan began the cleanliness drive at Karjat in Maharashtra and nominated Aamir Khan, Rajinikanth and seven others to spread the message. He was also chosen to become the face of the Brihanmumbai Municipal Corporation’s (BMC) drive against open defecation and litter. Salman had also shared pictures of him cleaning garbage and painting a house wall.
5. Sachin Tendulkar
Cricket legend Sachin Tendulkar accepted the challenge by sweeping a road in Mumbai. He was among nine celebrities nominated by the Prime Minister to spread the cleanliness awareness. He had also shared a video talking about the importance of clean surroundings.
6. Akshay Kumar
Uttar Pradesh Chief Minister Yogi Adityanath announced the appointment of Akshay Kumar as the brand ambassador of the Swachh Bharat Mission in the state. The Bollywood actor became the face of the campaign with this “Toilet: Ek Prem Katha” that talks about the importance of clean surroundings and ending open defecation by building toilets.
7. Priyanka Chopra
Priyanka Chopra accompanied by her mother Madhu Chopra supported the campaign by cleaning up a place in Versova, Mumbai. PeeCee and her crew removed heaps of garbage and transformed a ground into a playground for children.
Actor Rajinikanth recently tweeted saying that Narendra Modi’s cleanliness programme Swachhata Hi Seva mission has his “full support”. He tweeted he was backing Modi’s programme that promotes sanitation.
The Narendra Modi-led government has been promoting the project and trying to achieve its goal by 2019. The campaign not only advocates the necessity of cleanliness but the need to maintain it. The Prime Minister on Saturday laid the foundation stone for toilet under Swachh Bharat Abhiyan in Shahanshahpur. Launching the campaign on October 2, 2014, he had said that the drive is not just the task government but of all the 125 crore Indians.