The two-wheeler maker Suzuki Motorcycle India Private Limited (SMIPL) is one of the Japanese two-wheeler company which is yet to have significant presence unlike its Japanese peers Honda and Yamaha and the company is now boosting its motorcycles and scooters stable with more models.
According to reports, the company has stated that it is eyeing an eight per cent market share in motor cycle segment by 2014. The company's Vice President (Sales and Marketing), Atul Gupta said "Currently, we have 2 per cent market share in motor cycle segment and we are looking at raising it to 8 per cent by year 2014." A subsidiary of Japanese major Suzuki Motor Corporation, it has forayed into mass motor cycle segment with the launch of 112 cc motor cycle 'Hayate' at a price of around Rs 39,000.
"The 100-110 cc motorcycle segment is a promising market with tremendous growth potential as it constitutes about 50 per cent of total country's motor cycle market. Although it is competitive.. we are aiming to sell 10,000 units of Hayate per month," he informed. The launch of Hayate is an opportunity to address emerging markets in small town clusters as well as semi-urban and rural peripheries," he said.
SMIPL has also roped in actor Salman Khan as the brand ambassador for its two wheelers. The company is aiming to sell 4.5 lakh two wheelers in 2012-13 against sale of 3.6 lakh units in 2011-12. A large percentage of its total sales come from scooter segment. The company has decided to ramp up the production capacity at the Gurgaon unit from 4.5 lakh units at present to 5.5 lakh units this year.