From SRK to John- Abhay Deol attacks all who act in 'racist' fairness cream ads

New Delhi [India], Apr. 12 (ANI): After 'nepotism,' the latest buzz word in the B-Town is 'racism,' courtesy Abhay Deol.

In a series of Facebook posts, the 'Raanjhanaa' star ridiculed the likes of Shah Rukh Khan, Deepika Padukone, Shahid Kapoor to Vidya Balan and John Abraham for featuring in ad campaigns, which promote fairness creams, especially the ones that chose campaigns that, subtly or blatantly, tried to sell the idea that being dark was not beautiful.

Looks like, this came as a part of the much heated discussion over the recent incident, where a mob ganged upon young Nigerian men in a Greater Noida mall and physically assaulted them as the perpetrators believed the Nigerians to have played a role in the death of a local.

In no time, social media erupted with protests over the issue, questioning, "Are Indians racist?"

The 'Aisha' star wrote, "There's a lot more of these campaigns that are blatantly, and sometimes subtly, selling you the idea that whiter skin is better than darker skin. No one at the top of their game in any field is going to tell you that it is demeaning, false, and racist.

You have to see that for yourself. You have to stop buying into the idea that a particular shade is better than others.

Unfortunately if you look at matrimonial ads you will see how entrenched in our psyche this belief is. We even use the word 'dusk' to describe the colour of someones skin!

While an individual may not be able to change this attitude in his/her community, he/she can at least start with the family."

Below are some more posts in which Abhay has vented his ire on the logic given by the ads which the actor thinks is an irresponsible act to demean the dark skin:(ANI)