Soul filter launched on the 8th of July 2021 by B612, an all-in-one camera app created stir within four days of launch. The filter promotes and celebrates the little goof-ups of life and how they make funny stories years after.
Nidhi Agarwal, Country Manager, B612 App said, “We were really surprised to witness how creatively filters were used in the videos. We believe these stories remind us of all the goof-ups and also it gives much-needed optimism among those seeing them. Extending the campaign to other mediums is proving to be the most effective strategy to maintain a strong connection with a large consumer base across several platforms.” During these pandemic times, this campaign was conducted to encourage creativity in-app users to create photos, videos and embrace life as a rollercoaster ride. The filter was used 1 Million+ times within 4 days of launch.
About B612 App B612 is an all-in-one camera app that satisfies all camera needs of users and allows users to take photos in various styles, besides recording videos and creating digital graffiti. Equipped with a wide range of editing tools and built-in AR applications, it has unique features, such as various filters, makeup, beauty, trendy stickers (1500+), tools to make videos (stories, vlog, videos, bounce, etc), editing (professional editing), various ready to use editing templates, tools to make their own filters or effects, tools to create music videos/short videos & more.