That would be the new look of Sergio Rossi — or the original Rossi, as I like to call it. Rossi initially created luxury shoes for women in the 1960s. In the past few years, the brand has been associated with stacked heels and shoes that are a little loud and definitely more for after-hours wear.
This year, however, the brand decided on a fresh start, returning to its origins: to luxury, craftsmanship, and authenticity. Focusing on a more modern, practical — and dare I say, more elegant — style, the woman of the new Sergio Rossi is successful in her own right and not just by birthright.
The Sergio Rossi customer has a true sense of style and can mix heels with silk pajamas while running errands.
Rather than focusing on trends each season, the brand wants to give its customer shoes that can be practical and yet still have an eye-catching design. The standout styles so far are the SR1 mules in 105mm in poppy red-and-white striped Portofino jacquard; SR1 sandals in 105 mm, which have a square toe and a contemporary heel that’s perfect for running around 24/7; and the SR1 pony leather loafer is anything but basic.
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