On the occasion of World Health Day, Network18 is set to launch its latest campaign ‘Sanjeevani – A Shot Of Life’ on April 7 to increase awareness about the Covid-19 vaccination and the importance of getting it. The initiative is a Federal Bank CSR drive that intends to reach each and every Indian with relevant and important information about the Covid-19 vaccine.
Prime Minister Narendra Modi flagged-off the first phase of the pan-India rollout of the COVID-19 vaccination drive on January 16 this year. Three crore frontline and health workers were vaccinated in this phase. India has two coronavirus vaccines – Covishield and COVAXIN. Both have received authorisation for emergency use from the national drugs regulator. A sanitation worker became the first Indian to get the vaccine shot.
From March 1, those above the age of 60 years and those who are between 45 and 59 but have other illnesses were made eligible to the vaccine and the jab will also be available to anyone above the age of 45 after April 1. According to the Union Health Ministry’s latest provisional report, 2,60,653 doses of coronavirus vaccines were administered in India on March 28 amid a spike in infections across the country.
On April 7, Network18 in collaboration with Federal Bank will launch the Sanjeevani campaign from Amritsar with Bollywood actor and philanthropist Sonu Sood as its ambassador. The actor will himself be taking the vaccine on the ground to commemorate the launch.
Around 66% of India’s population lives in remote, inaccessible villages making it all the more difficult to get the citizens vaccinated. Network18 aims to take the onus and ensure that every Indian gets the Covid-19 jab and our country returns to the “normal” soon.
As part of the campaign, five districts in India that are the most affected – Amritsar, Indore, Nashik, Guntur, Dakshina Kannada – will be adopted and vaccination drives will be conducted across several villages in these districts.
The launch of the event will also see the flagging off of ‘Sanjeevani Ki Gaadi’, a van that will travel through the affected areas, dispel mistruths and disseminate information among villagers.
Join us in making the nine-month-long ‘Sanjeevani’ initiative a success.