Google Androd One official page (screen-shot)
Reliance Jio, which kicked up a huge storm in the Indian telecom sector late last year with its promotional offers, is reportedly working with search engine giant Google to make smartphones in India.
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Will Reliance Jio help Google Android One make a comeback in India?
Though there is no word on what Reliance Jio will call the new Google phone, many believe it will be christened Android One series. The argument is not completely unfounded as the search giant is keen on expanding the internet footprint in India.
The company has already joined hands with the central, state governments and the Indian Railways to offer free Wi-Fi at railway stations and landmark areas.
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Phones with 4G capability hold a lot of potential in terms of internet speed and cost. Google launched the Android One series first in India in 2014. The search giant partnered with top local phone-makers Micromax, Spice Mobility and Karbonn Mobile, albeit with limited success. Later, Google joined hands with Lava International to launch the Pixel V1 in 2015, again in vain. Though, Google, in partnership with mobile vendors launched new Android One series phones in 2016 in select global markets, none came to India. This apparently led many to believe that Google have given up on the Indian market.
Now, the latest report indicates that the search engine is far from done with the subcontinent.
We believe Reliance Jio-branded Android One has more chances of becoming a hit among the public. How? You may ask. Well, Reliance Jio is currently the most, if not the best, cost-effective network carrier in the country. Jio is offering free calls to all networks across India with no roaming charges and the data tariff is the cheapest among all domestic players.
Android One failed to take off in India after emerging Chinese players Xiaomi, among others launched similar range of phones with more specs.
The success of Lyf series phones has put Jio in a position of advantage. A better understanding of consumers in the budget segment will give the partnership an edge in the making of Android One series.
This is a win-win situation for both the parties. While, Reliance Jio get a Google label to pull in the youth (urban and rural), the search engine giant will get more internet users, and in turn huge returns on a long term basis.
Besides the 4G-mobile, Google has also been asked to develop software for Reliance Jio's Smart TV services, which is expected to make its debut by the end of 2017.
Watch this space for latest news Reliance Jio and Google.