Reliance Industries Limited (RIL) has won the Golden Peacock Award 2017 for the success of its Corporate Social Responsibility initiatives and, in particular for the transformative work done by Reliance Foundation, the CSR arm of the company. RIL was recognised by the awards jury under the Chairmanship of Justice (Dr.) Arijit Pasayat, former judge of the Supreme Court.
The award was given away by Pankaja Gopinath Munde, Maharashtra Minister of Rural Development, Women and Child Welfare. It was accepted by Jitendra Kalra on behalf of Reliance Foundation.
One of RIL's key social projects, recognised by the Golden Peacock jury, aims at impacting the livelihood of farmers through water and food security interventions.
Under its rural transformation initiative, Reliance has been implementing a programme called "Bharat-India Jodo (BIJ)" that works closely with marginal and small farmers for improving their lives and making agriculture a first choice profession.
The fundamental strength of the programme is that it empowers rural communities, and engages them extensively in co-creating strategies for rural development. The programme is designed so that the element of sustainability is part of the plan.
While the initial engagement is aimed at land development and water security measures, the other key interventions under the programme promote food and nutrition security and creating market linkages for better price realisation.
Golden Peacock Award for Corporate Social Responsibility gives attention to social and environmental concerns in addition to economic goals, and encourage companies to balance financial profits, economic value addition and social good.
The award helps organisations to rapidly accelerate the pace of stake-holder oriented improvement process. The Golden Peacock Awards receive over 1,000 applications each year for various award categories. The applications are assessed independently at three levels and then finally by a grand jury.
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