Washington, Mar 20 (ANI): Reebok has come under fire for its latest ad campaign, which urges athletes to cheat on their girlfriends.
"Cheat on your girlfriend, not on your workout," says the new ad.
CheaterVille.com - a website dedicated to calling out cheaters all across the world - has sent out a letter to Reebok's headquarters urging them to remove the campaign or a boycott will ensue.
"This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way," RadarOnline quoted the site's founder James McGibney as saying in the letter.
"CheaterVille will not stand by and let you keep this ad running without a fight. We will start informing our millions of followers to boycott Reebok until the ad is removed and a public apology is given," he added.
McGibney goes on to say the ad was placed in "bad taste" and hopes to hear back from Reebok shortly regarding the ad campaign. (ANI)