Despite having a slow start with a Rs 10 crore opening, Akiv Ali's directorial debut De De Pyaar De has managed to hold a strong position at the domestic box office. The film, which stars Ajay Devgn, Tabu and Rakul Preet Singh has amassed Rs 61.05 crore over its week long run. The romantic-comedy earned Rs 5.74 crore on Wednesday and Rs 4.48 crore on Thursday (23May).
According to trade analysts, the film has had a "healthy" week at the box office. The second weekend will be crucial for De De Pyaar De's overall earnings, but it may suffer a setback due to the release of India's Most Wanted and PM Narendra Modi.
Here's a tweet with the latest box office figures
#DeDePyaarDe has two more weekends to score and pack an impressive total [till #Bharat arrives]... Fri 10.41 cr [incl Thu previews], Sat 13.39 cr, Sun 14.74 cr, Mon 6.19 cr, Tue 6.10 cr, Wed 5.74 cr, Thu 4.48 cr. Total: ¹ 61.05 cr. India biz. #DDPD
" taran adarsh (@taran_adarsh) May 24, 2019
#DeDePyaarDe has a healthy Week 1... Had a decent *extended* weekend, but covered lost ground with a strong run on weekdays... Weekend 2 is extremely crucial, since multiple new films will eat into the market share. #DDPD " taran adarsh (@taran_adarsh) May 24, 2019
De De Pyaar De explores the dynamics between a wealthy 50-year old businessman Ashish (played by Ajay Devgn), his ex-wife Manju (Tabu) and Aisha, a 26-year-old girl-next-door (Rakul Preet Singh). The film released across 3100 screens and was reportedly leaked by piracy website TamilRockers just hours after its release, which may have affected its box office performance. De De Pyaar De has been produced by Bhushan Kumar, Krishnan Kumar, Ankur Garg and Luv Ranjan.