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Pride Month is officially here and Puma is once again tapping a huge ally in the LGBTQIA+ movement to help roll out their limited edition Pride collection. Working alongside supermodel and actress Cara Delevingne for a second year, the 2021 capsule from the sportswear brand is meant to inspire others "to be free from fear and believe in themselves."
The unisex set includes shirts, hoodies, a bodysuit, and leggings, in addition to accessories like a belt bag. Footwear includes a Pride inspired take on the classic PUMA Suede as well as a rainbow embellished slide and a fun New York iteration of a low trainer.
"For my second Pride collaboration with Puma, I wanted to not only celebrate Pride month but also honor the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced," Delevingne said in a statement. "I’m incredibly excited for the impact we will be able to make financially with the generous pledge Puma has made to my foundation – there are loads of many deserving organizations that I’m looking forward to supporting."
Puma also revealed that 20% of the proceeds (with a maximum donation of $500,000) from sales of this collection will go to the Cara Delevingne Foundation, a project of the Giving Back Fund, and will be used to support LGBTQIA+ charities worldwide.
The Forever Free collection is available now on Puma.com, at the Puma NYC Flagship store, and other select retailers. We linked some of our favorite looks below.