Pro Kabaddi League Season 6: Broadcaster Star Sports Launch Campaign to Promote the Sporting Event

IANS
Star Sports launch nationwide campaign 'Bacchpan Ka Khel Hai, Baccho Ka Nahi' to promote Pro Kabaddi season 6.

Mumbai, September 11: Sports broadcaster Star Sports on Tuesday launched a national campaign for the upcoming season of VIVO Pro Kabaddi League (PKL), starting October 5 in Chennai.

Also Read | Asia Cup 2018 Promo Video: Star Sports Pitches Neighbour vs Neighbour or 'Padosi' Theme For the Tournament

The campaign, named as 'Bacchpan Ka Khel Hai, Baccho Ka Nahi', makes a statement that only the fittest can conquer the mat and the country's rural game is no longer a child's play.

The film opens with raider Pardeep Narwal, who is seen running and then moves into other players Rishank Deavdiga, Anup Kumar and Monu Goyat, who are training their best to prove themselves this season.  The players through the film depict the sheer dedication, skill, physical and mental grind that goes into playing the sport.

Also Read | CPL 2018 Live Streaming and Telecast in India: Here’s How to Watch Caribbean Premier League T20 2018 Cricket Matches Online and on TV

Commenting on the launch of the campaign, a Star Sports spokesperson said in a statement: "VIVO Pro Kabaddi has taken a homegrown sport to new heights of fervour and popularity." Pro Kabaddi League Auction 2018: List of Players Sold to all Teams on Day 1 of Auctions

"The Season VI campaign focuses on the skill, dedication and rigour required to play the sport. Kabaddi is tough and played by some of the bravest and fittest athletes today. The film takes you through their everyday journey as they prepare for the upcoming season," the statement added.