A clip from the song Manikya Malaraya Poovi, from the upcoming Malayalam film Oru Adaar Love, has held the country captive for about two days now. Thanks to the expressive Priya Prakash Varrier, who has got the entire country crushing hard on her.
It is not just the guy in the video who has been bowled over by that wink from Priya Prakash Varrier. He has the whole country as competition now.
Manikya Malaraya Poovi:
The song was originally composed by Thalassery K Refeeque, but composer Shaan Rahaman recreated it for the film Oru Adaar Love. Priya, who made this song a tremendous hit almost overnight, has already received reams of praise for the song.
The song and its memes are flooding everyone's timeline. It has redefined what 'going viral' means.
But this is hardly the first time something of the sort has happened.
Several other songs from down South have taken the internet by storm earlier.
Have a look:
Before the wink, it was the jimmiki (earring)! Sheryl G Kadavan, popularly known as 'Left Chechi', was the last big sensation from Kerala.
Jimikki Kammal was originally composed for the film Valipadinte Pusthakam. Manikya Malaraya Poovi and Jimikki Kammal are creations of the same musician, Shaan Rahaman. In addition to that, Vineerth Srinivasan has given his voice to both.
By now, the singer and the composer might have gotten used to going viral again and again.
Malar teacher didn't just impress Malayalis. Premam was a superhit in Tamil Nadu, and the romance between the student and the lecturer got the fancy of the fans across the country. As did the song Malare. Crooned by Vijay Yesudas, the breezy number went viral upon release. Alphonse Puthren directed the sequence and Anand C Chandran's cinematography was responsible for the pleasant visuals.
Who can forget Kolveri Di? It probably taught India what 'going viral' actually means. The song, crooned by actor Dhanush and composed by Anirudh Ravichander, was not just an instant hit in India but across the world too. By now, the song has received a cult status among internet users all over the world. It was indeed a sight to watch foreigners coming up with their own versions of the quirky song.
Another song from Tamil Nadu. This song predates the trend of 'trending'. Composed by actor-musician Vijay Antony for the film Kadhalil Vizhunthen, the song is a folk number, colloquially known as Koothu. Rumours suggest that owing to the popularity of the song, the team had to re-shoot the entire dance sequence to match the expectations.