Wild Stone appoints Ranbir Kapoor as their brand ambassador
Launches a witty campaign around Cricket World Cup 2019
Popular male grooming brand Wild Stone, is back with yet another witty tale of attitude, style & confidence with Bollywood superstar Ranbir Kapoor. Swearing by their tagline “Log Toh Notice Karenge”- fragrance has been used to win hearts of a global audience at the ICC World Cup 2019. Wild Stone’s choice of Ranbir Kapoor– one of the most graceful, charming, and confident youth icons of the country – as their ambassador is in line with their core values of the brand. Mr. Narendra Daga, Founder & MD, McNROE said, “Ranbir’s cool demeanor & innate sensibilities completely resonates with our brand Wild Stone. We are all about Modern-Confident-Inclusive Masculinity and I am delighted that a youth icon like Ranbir has chosen to partner with us.”
To leverage on this exclusive partnership, Wild Stone along with its creative partners, Ogilvy, and production partner Good Morning Films, recently launched a campaign centered on the ICC World Cup 2019. Comprising of three short films aimed to position the brand’s “fragrance” proposition in the Cricket World Cup frenzy. The films show how Ranbir deftly uses “fragrance” to get his friends around the world support our nation. The plot is youthful, humorous and underlined by Ranbir’s signature charisma.
"“Both Wild Stone & Ranbir Kapoor share the fragrance of confidence. This perfect partnership is sure to have a lasting impression on viewers.”" - Mr. Narendra Daga, Founder & MD, McNROE
With huge appeal amongst the youth, Wild Stone now aims to drive greater brand salience on a pan-India level through their association with the tremendously talented Bollywood superstar.
McNROE is house of leading brands in the personal grooming space. Brainchild of Mr. Narendra Kumar Daga, McNROE was incepted with the singular objective to “Improve the Quality of Life.” McNROE is amongst the Top 2 deodorant companies in India according to Nielsen AC (Dec 2018). Home to brands WILD STONE, Secret Temptation & Heaven’s Garden- the Company’s current capabilities comprise of Deodorants, Perfumes, Talcum Powders, Soaps, Shaving & Grooming products.
While the Corporate Office in based out of Kolkata, India- the company has of an expansive outreach across India, Bangladesh, Nepal, Pakistan and Sri Lanka.
About WILD STONE
WILD STONE is a leading male grooming brand manufactured by McNROE. The brand is among the Top 3 deodorant brands in the country with presence across multiple categories such as Deodorants, Talcum Powder, Perfumes, Soaps, Shaving & Grooming products. The brand boasts of incredible consumer acceptance & loyalty by virtue of its uncompromising quality. Swearing by the brand tagline “Log to Notice Karenge”, WILD STONE’s unique & sophisticated demeanour resonates with the sensibilities of the emerging youth.
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