Driving a Porsche is a very special blend of rationality and pleasure, the combination of peak performance and sportiness with efficiency and practicality across the entire model range is unprecedented. Systematic development with the goal of optimal performance in everyday life and on the race track guarantees Porsche owners not just the driving fun typical of the brand but ensures also that their vehicles are reliable, hold their value and are long-lived. Approximately 70 per cent of the Porsche vehicles ever built are still on the road. And many of them have not just retained their value but have increased in price by orders of magnitude.
Porsche has used the driving fun the new sports car generation offers to build on the 911 Carrera’s competitive advantages. The 911 Carrera S Coupé with optimal sporty equipment can lap the Nürburgring’s Nordschleife in 7:40 minutes. That makes it approximately 14 seconds faster than the previous model. That is on a par with the earlier 911 GT3 – the road version of the Cup racing car.
The reasons for this spectacularly faster lap time are basically to be found in the greater engine output, weight savings and new chassis geometry. This is complemented by new and improved, effective driving dynamics systems such as Porsche Active Suspension Management (PASM), Porsche Dynamic Chassis Control (PDCC), dynamic engine and transmission mounts, and Porsche Torque Vectoring (PTV). The gain in sportiness as a result of these driving dynamics systems – some of them optional – is not confined to the sports cars. They are available every bit as much for the Panamera models, enabling their basic sportiness to be honed yet further.
When it came to the market launch of hybrid technology, Porsche again set its own standards. One of the key tasks with the concept was that in addition to the electrical driving experience, the hybrid vehicles would offer all the typical Porsche brand values that customers are used to. For example, the Cayenne S Hybrid offers the same cross-country performance as the conventional variants and without any restrictions as to trailer load despite the higher system weight. A successful outcome: the sales figures of the Porsche Cayenne S Hybrid for 2011 are more than twice as high as those of all other competitors in this market segment combined.