New Delhi [India], Mar. 7 (ANI): To promote 'Poorna', a story of the youngest girl in history to climb Mt Everest, director Rahul Bose has tied up with IndiGo, a budget passenger carrier.
Commenting on this partnership, Rahul said, "It was just a perfect fit to partner with a brand like IndiGo that consistently recognizes and respects the incredible achievements of women. I hope this partnership turns into a lifelong friendship of shared values."
The co-producer of 'Poorna', Amit Patni, Founderof RAAY Mediasaid, "When Rahul suggested we tie-up with IndiGo airlines we immediately agreed. Their professionalism, commitment to excellence and 'Girl Power' initiative left us in no doubt that this would be a natural, mutually productive partnership."
Commenting on this, Mr Aditya Ghosh, President and Whole-time Director, IndiGo said, "It is indeed an honour to be associated with a movie such as Poorna that reminds us of a young girl's extremely difficult yet courageous journey. Her exemplary display of determination, self-discipline and physical fitness is an inspiration for all of us. I would like to congratulate Rahul Bose for creating such a masterpiece and I am confident that the movie will receive love from the audience."
Mr. Ghosh further added, "At IndiGo, we believe that women have the power to change any industry and with this belief we have endeavoured to empower women (both employees and communities outside). Our collaboration with 'Poorna' aligns naturally with our ongoing programmes - #GirlPower and #FitToFly that believe in empowering everyone inside and outside the organisation with better opportunities."
The flick is based on the story of the life of Poorna Malavath, an Adivasi from Telangana, who in 2014, at the age of 13, became the youngest girl in history to climb Mount Everest.
It powerfully encapsulates all the lessons of empowerment of the socially marginalized, gender equality, the importance of education, and last but not least how with courage, determination, and hard work, a child can achieve anything! (ANI)