Giving priority to the safety of women travelers, 'Pink Rooms' came up in Kerala which is finding many takers. Christe Jhonson from Switzerland has started 'Pink Rooms' services in Thiruvananthapuram. The services are dedicated only for the women travelers. The serviced apartments are named 'Pink Rooms'. Speaking on this Christe Jhonson said, "At 'Pink Rooms', safety of women travelers is given priority. Concept is part of woman empowerment where we have only female staff. We have made a space where women feel comfortable and safe. We give international standard professional services."