Who isn’t aware of the power of the advertisement?
We live in an age of multiple mediums. Advertisement in the 21st Century is not only limited to print. It is everywhere. From televisions to public places to social media and it takes care of all our needs ranging from how we should dress up to what we should eat.
It is often said, a good advertisement tells us we need something even before we think we do.
It offers us a promise. A look into the ideal life, the ideal body, the ideal mate, all wrapped in an ideal world.
With the advent of social media, the power of advertisement has only increased. Now more than ever, we have advertisements specifically customised for our individual behaviours.
Social Media has been a game-changer in terms of brand campaigns and advertising and companies were quick to realise it. Hence, every other day we see some or the other company jumping on the bandwagon to make their online presence felt but there are some who have cracked the code.
Companies That Are Killing It Online
While some are just starting out online, companies like Zomato and Swiggy have killed it online. Their marketing strategy? Effective Communication. With the use of memes, retweets on Twitter, and marketing campaigns that seem like regular interaction on social media platforms, they have surely created their own niche on the web.
Their online presence is so strong that netizens actually wait for their take on various online trends be it food-related or not.
Quality food and quality memes, perhaps this is why Zomato and Swiggy have become such important parts of our everyday lives.
However, if on one hand, we have brands like, Zomato And Swiggy, on the other, we have brands that have a different approach.
Indian Brands Which Never Advertise
It would be quite hard to imagine that there are brands that do not believe in advertising frenzy, but trust me there are some successful brands which made big bucks without the need of traditional advertising.
We present to you 10 Indian companies which have never advertised on television but are extremely famous:
Naturals Ice Cream
The refreshing Naturals Ice Cream never had the need to advertise because the word of mouth around their delicious ice creams was enough for them.
With the marketing strategy as “the best advertisement is when the public says it’s good”, Shanaz Husain continues to thrive in the Indian market without any traditional advertising.
Amrut is the second single malt whisky to be made in India. It has gained loyal customers without surrogate advertising, popularly used by Alcoholic beverages in India.
The high-end leather accessories and home furnishings brand, Da Milano is now a key player in the global fashion scene without any advertising.
Everyone’s favourite, Old Monk Rum is an iconic vatted Indian dark rum, which never resorted to advertisement for its sales.
A premium kids-wear brand, Munich Polo is a favourite of many due to its quality of clothes.
A premium footwear brand, Franco Leone is a perfect blend of comfort and quality for our feet.
Ferns N Petals
Ferns N Petals is India’s largest flower and gifts retailer. It is also one of the largest flower retailers in the world.
Larsen and Toubro
Founded by two Danish Engineers, L&T is an Indian technology, engineering, construction, manufacturing and financial services conglomerate.
La Opala is a leading manufacturer and marketer of life style product in the tableware segment.
Did you ever notice that these companies never advertised on television before? Let us know in the comments which one surprised you the most!
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This post is tagged under: Naturals Ice Cream, Shanaz Husain, Amrut Malt Whiskey, Amrut, Da Milano, Old Monk, Munich polo, Franco Leone, Ferns N Petals, Larsen and Toubro, La Opala, Zomato, Swiggy, Advertisement, Television, Social Media, Print Media, Newspapers, Traditional Advertising