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Olympics Day 9 - Badminton

Lin Dan has become "Super-Dan" in the Chinese media for successfully defending his badminton title. At the same time, he boosted the share price of the team's sponsor, the sporting goods firm founded by 1984 gymnastics triple gold medallist Li Ning, by 12 percent overnight.

It takes more than gold to make a hero

Many of London's medallists will see success rewarded with money and glory in their home countries, but just as many have won hearts and lifted spirits with their determination, dignity or sheer hard luck.(Reuters)