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Olympics Day 6 - Gymnastics - Artistic

"The gold medal alone doesn't get you to first base in marketing - it's the persona that goes with it," said Lynn Lashbrook, a sports agent in Portland, Oregon. "I can't think of another person in this category: female, young, articulate, great smile, this is unique."

It takes more than gold to make a hero

10 August 2012

Many of London's medallists will see success rewarded with money and glory in their home countries, but just as many have won hearts and lifted spirits with their determination, dignity or sheer hard luck.(Reuters)