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Kelloggs At London 2012 XXX Olympic Games - Day 7

Far greater fame and riches are already assured for some of the Olympics' biggest names. American gymnast Gabby Douglas became her country's Olympic sweetheart overnight with her individual all-round gold and her winning smile. Her face was appearing on cornflake packets within hours of her victory and experts put her earnings potential at between $5 million and $10 million over the next four years.

It takes more than gold to make a hero

10 August 2012

Many of London's medallists will see success rewarded with money and glory in their home countries, but just as many have won hearts and lifted spirits with their determination, dignity or sheer hard luck.(Reuters)