Pepsi launches its global 'Moments' campaign

New Delhi [India], April 11 (ANI): The best moments are those when you decide to let go, choose to act, follow your passion - nothing holds you back!

So, this summer, Pepsi brings to life a purposeful and inspiring thought to Words to celebrate moments of spontaneity everyday, which include: #SWAG, #PANGA, #BOLDAAL, #SWIPERIGHT, #KALTI, #BHOKAAL.

Pepsi knows there are moments you just can't say no to, whether it's to go #NOMNOM while eating your favourite food or that late night #GEDI with your friends to India Gate.

Its spontaneous moments like these that form the essence of Pepsi's new 'Moments' campaign this summer. Click here to download the hi-res film.

With pop-culture at its heart and a finger on the pulse of the trends, Pepsi unleashes over 80 of the most popular words that are entrenched in the vocabulary of today's generation. Printed in eight regional languages on the iconic Pepsi cans and bottles, these words will inspire them to #FASTFORWARD into the moment and show their #SWAG.

With these new packs, Pepsi is sure to grab the attention of all the #DHAAKADs in the north and get Mumbai screaming #DHAMAAL, as Kerala says #ADIPOLI!

Speaking on this campaign, Vipul Prakash, senior vice president, Beverage Category, PepsiCo India, says, "Through the Moments campaign, we have once again taken a progressive approach to truly reflect today's generation with a relatable packaging innovation. 'Socha Nahi Ji Gaya, Pepsi Thi, Pi Gaya' is our campaign philosophy and we see our purpose in being able to seed spontaneity in the life of our new age consumer. At PepsiCo, we have always celebrated packaging, which is our strongest asset, and a key driver for our Shelf to Media approach. We are confident that our Moments campaign will truly make Pepsi stand out on the retail shelves."

According to Senthil Kumar, chief creative officer, J Walter Thompson India, "Pepsi has always been an iconic brand that mirrors millennials and creates popular culture. This summer Pepsi is celebrating the spontaneity that defines today's generation, with a set of three summer special commercials that capture how icons and new age consumers themselves are seizing the moment and doing it with a swag that represents the great taste of Pepsi. The insight remains the same as our 'Pepsi Thi Pi Gaya' campaign; there are some things in life that you can't say no to, a chilled bottle or a chilled can of Pepsi."

Pepsi brand ambassador, Virat Kohli brings his cool quotient alive in one of the films, where he is seen fielding at the boundary.

The film shows Virat seemingly drop a catch, which gets the rival fans excited. But then we see that the ball lands on Virat's shoe. Virat, with his quintessential #SWAG, dances the ball around with his shoes a few times and then catches it again. The crowd goes silent when Virat looks at them and gestures shush. He turns around to pick up his can of Pepsi which says #SWAG. (ANI)