Pearl Academy Joins Hands With Engendered, a Transnational Arts and Human Rights Organization, as the Education Partner for I-View World Film Festival 2020

·4-min read

New Delhi, Delhi, India– Business Wire India To harness the power of cinema in sensitizing young students about issues related to human equality, Pearl Academy’s School of Contemporary Media (SoCM), led by Viveck Vaswani, has joined hands with Engendered- a transnational arts and human rights organization based in New Delhi and New York City, as the education partner for I-View World 2020, a human rights film festival with 50+ shorts, documentaries and feature films from around the world showcased virtually on A physical round table discussion on ‘independent cinema and politics of representation’ was also organized by I-View, in partnership with Peal Academy, with changemakers Deepa Mehta (Director, Funny Boy); Onir (Director, My Brother Nikhil); Swara Bhaskar (Actor, Sheer Qorma); Faraz Arif Ansari (Director, Sheer Qorma); Vivek Gomber (Actor, Sir) and Shiladitya Bora (Founder, Platoon One Films). The discussion was moderated by Myna Mukherjee, Founder, Engendered & Director, I-View Film Festival and Viveck Vaswani.

To introduce the discussion, Sharad Mehra, President, Creative Arts Education Society (Pearl Academy) said, “The world of art has been a leader in dealing with difficult, sensitive issues. It is the responsibility of the artists to initiate conversations about topics that are considered uncomfortable but need to be understood, accepted and addressed.” 'Every artist is a ‘zaria’ (medium) and cinema has the power and authority to drive change,' added Faraz Arif Ansari.

During the discussion, Swara Bhaskar shared that the stories and who they represent matters to her immensely. 'If what I want to see as an audience is not offered to me as an actor then I will perhaps write those stories or support them to the best of my abilities,' she remarked.

Encouraging the students to follow their creative instincts and dreams, Deepa Mehta offered advice to them and said, “Don’t be scared of embracing how fearful you are because fear makes you find different paths.” While talking about the rare feat of a Pearl Academy media student, whose film has been selected for a virtual screening at the I-View World 2020 film festival, Nandita Abraham, President, Pearl Academy, commented, “We are proud of the young, independent film makers at School of Contemporary Media who are using their education to initiate change. We endeavor to mentor and engage the students in such a way that they adapt to the shifting landscapes of media and storytelling and stay relevant.” The students at the School of Contemporary Media found their participation at the film festival enriching and fulfilling. They not only got the opportunity to gain practical experience and learn on the ground, but also meet and interact with their idols from the world of cinema.

About Pearl Academy Pearl Academy is India’s leading creative education institution as per industry surveys by ASSOCHAM, India Today- MDRA, Outlook-Drshti& I-CARE, The Week- Hansa, Business of Fashion, and The Economic Times. The institute offers 40+ under-graduate, post-graduate, and professional development programs in design, fashion, business, and media through its campuses in Delhi-South, Delhi-West, Jaipur, Mumbai, and Bangalore. For 28 years, Pearl Academy has been a catalyst for success for its students through its unique Total Learning System, constructive tie-ups with industry bodies, and international universities that are strongly reflected in our placement record of accomplishment of over 99 % year-on-year. For more information, please visit: About ENGENDERED Engendered is a transnational arts and human rights organization that brings together contemporary South Asian cinema, visual arts and performance to explore the complex realities of gender and marginalities in modern South Asia, especially at the intersection of culture and religion. Engendered is designed not only to raise awareness, but also act as a fulcrum to enter public dialogue, break silences and impact perceptions around issues of gendered identities, stereotyping, bias and sexual choice and further, how those issues relate to affirmation or violations of human rights, health rights, and women's rights.

About I VIEW WORLD I View World is an international film festival that provides new ways of seeing human rights cinema through the lens of gender marginalities and contemporary culture. It was conceived and convened in New York for several years as I View Film by Engendered (an umbrella arts organization). For more than four years, it was the one of the leading and only South Asian film festivals on gender and sexuality.

After making a powerful debut in 2016 in India, I View World is ready for its next edition and is currently the only human rights film festival in New Delhi. In the past, the festival has brought together big names from the world of cinema, media, academia and the development sector on a common platform and created robust conversations using the arts as a catalyst to engage, uplift and transform viewer perceptions around issues pertaining to human rights and contemporary culture across the globe.

To View the Image Click on the Link Below: Panel Discussion with industry stalwarts on the topic: Independent Cinema and politics of representation PWR PWR