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A popular morning show, Jago Pakistan Jago recently hosted a bridal make-up contest where one of the rounds titled ‘Mera Makeup Hai Kamal (My Makeup is Amazing)’ ended up mocking darker skin tones. The participants at the competition had to prove their ‘best’ make-up skills by giving women a bridal makeover, transforming them into beautiful brides, and to make the challenge a little more difficult, they asked the make-up artists to turn dusky models into beautiful brides.
But instead of simply calling dark-skinned models, light skin-toned models were given a makeover with make-up artists putting dark foundation on their faces to resemble dusky models, essentially a form of blackface.
And Why is it Problematic?
In 19th century America, ‘blackface’ was used a lot by white performers who painted their faces dark and performed ridiculous stereotypes about African Americans in Minstrel shows.
Pakistani Shows Hitting A New Low And It's Not Cool
“Habshi”, “Habshan”, “Makrani”, and “Negro” were the kind of words that were constantly used by the make-up artists for people with dark complexion. The show turned out to be offensive for a lot of people, and of course, people called it out on social media.
Social Media Furious
Every time a sensitive topic comes under discussion at these shows, the public, of course, does not forget to raise its voice against the matter.
On Twitter, the show was accused of promoting “Pakistan’s obsession with fair skin.”
the internet has the power to be malignant and harsh at times, I hope it is also used to educate and inform. Racism is not okay. Not in the West or the East, not anywhere. It’s about time we learned this. #MorningShow #humtv #JagoPakistanJago #blackface #Pakistan— Farhanaaz Affandi (@flamboyantfarha) March 15, 2018
#Pakistani show painted fair-skinned models with makeup to showcase how bridal makeup looks on darker skin.?— Sajeda Akhtar (@Sajeda_Akhtar) March 16, 2018
Your stupidity is beyond me. Echoing the title of your show, #JagoPakistanJago, “WAKE - UP” Pakistan. What are you teaching your future generation? pic.twitter.com/yMwSan2M9T
PEOPLE WHO FIND THIS FUNNY PLEASE GOOGLE BLACKFACE AND WHY THIS IS SO PROBLEMATIC. THIS IS NOT AN ACT OF INCLUSIVITY BY #HUMTV BUT RATHER ALIENATES DARKER SKINNED PEOPLE AND PROPAGATES COLORISM YOU ALL DISGUST ME #JAGOPAKISTANJAGO pic.twitter.com/8REiyto5C3— qirat (@brownbasic) March 14, 2018
Found this episode of #JagoPakistanJago utterly offensive! MUA's were set a task to show darker complexion can also look pretty. The racist word negro was used repeatedly. They hired fair girls instead of naturally darker complexion models. Why do we measure beauty by skin tone?! pic.twitter.com/FhyMD2MGtw— M E R E E N (@MehreenTweets) March 15, 2018
Although Hum TV has not responded nor issued an apology on the matter, Pakistan Today reported that stills from the show have been removed from the TV show's official page.
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. Read more on Social Buzz by The Quint.Pakistani TV Show Faces Criticism With ‘Blackface’ Make-Up SegmentEAM ‘Misled’ Kin, Declared 39 Indians Dead Out of Panic: Congress . Read more on Social Buzz by The Quint.